South Asian Popular Culture A Cultural Phenomenon, And A...

T Over the past decades, an increasing amount of cultural products such as television dramas, movies, animations and pop music have gained immense popularity among Asian countries, especially in Mainland China since the Chinese economic reform in the early 1980s. E Popular culture is often referred to as a ‘mass culture’, ‘a cultural phenomenon’ and ‘a sphere of capitalist activities’ (Fung, 2007; Chua, 2007), with the capacity to transcend national boundaries and delimitate political tensions. Before China opened up its economy, the country did not have much import capacity where most overseas cultural products were banned, and its own cultural industry was deeply undeveloped as inscribed by previous revolutionary politics. Yet, the Open Door Policy alongside with globalisation has opened the window for Chinese citizens to the outside world in which some Asian popular music and dramas could be legally imported into the mainland, and gradually gaining popularity in urban areas. E Scholars have recognized the rise of East Asian popular culture in Mainland China which Iwachuchi (2008) sees this phenomenon of cross-cultural products into the mainland as an ‘Asian modernity’ (p.28). L This paper will therefore examine how East Asian popular cultural products gained their success in Mainland China by specially looking into the popularity of Korean dramas, Taiwanese talk shows, Japanese animation and Hong Kong pop music as well as how China is progressively creating a stanceShow MoreRelatedLiterature Review in Business Management5026 Words   |  21 Pagesimpossibility. 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